The future can be created from a single thread.
This is what we believe.
For more than a century, the YAGI Group has connected people and communities through fiber, grounded in our origins as a fiber trading company.
It is no longer enough to simply produce whatever sells, however.
That era is coming to an end. What we seek is to go beyond conventional business-to-business toward Business to Belief.
Together with business partners around the world, we seek to discover, nurture, and deliver things of true value to society.
Not only things with useful functions, but things that carry meaning.
Not only things that sell, but things that endure.
We seek to set a new standard for business that people can believe in.
The YAGI Group will continue to stand at the center of this effort.
We do more than sell
products; we create change.
We go beyond supplying materials and products to engaging in brand development, distribution, retail, and digital transformation. By leveraging our expertise in each of these areas, we help create meaningful change for society. As a group with diverse capabilities, we will continue to evolve in step with the times.
It’s not about what sells,
but what endures.
Rather than pursuing fleeting trends, we seek out and cultivate value that will last into the future. We are expanding our perspective from our fundamental business domain of materials into lifestyles, sustainability, and wellbeing, investing in craftsmanship that people can believe in instead of merely chasing short-term fads.
From transactions to
co-creation.
We are redefining our relationships with business partners—moving beyond procuring and selling to creating things collaboratively. Transcending all boundaries, we aim to engage as equal partners with companies and producers who share our aspirations, creating projects founded on shared beliefs.
Becoming a group that never stops questioning its purpose.
Rather than pursuing sales and scale alone, we constantly ask ourselves: for whom, and for what purpose, do we act? To ensure that every employee can act with conviction, the YAGI Group will continue to uphold a philosophy-driven approach to business.
Guided by our corporate philosophy of “Consistent Sincerity,”
YAGI is committed to creating new value, embracing global challenges,
and enriching society by bringing joy to people’s lives.
Since our founding in 1893, the YAGI Group has upheld its corporate philosophy of “Consistent Sincerity,” and the principle of “Prudence Above All” as its unwavering values.
Some businesses can begin only with trust.
A commitment to sincerity lays the groundwork for the future.
In an era where both society and industry are undergoing profound upheaval, that sincerity is now being tested in increasingly diverse ways.
And so, in such an era, we stand by the following principle:
“Be free, but be sincere.”
Precisely because this is an age that demands bold action, every choice we make must have a sincere reason behind it.
To build business that can be believed in, the YAGI Group will continue forward with sincerity and prudence as its twin guiding principles.